Jack Trout
Author
Language
English
Description
"Since its original publication, Differentiate or Die has become the bible for marketers who must find a way to separate their products and brands from the competition. Meanwhile, competition among similar products and services has only intensified - making differentiation even more important." "Full of practical case studies that show great differentiation in action, including new case studies from Russia and China, Differentiate or Die, Second Edition,...
3) The power of simplicity: a management guide to cutting through the nonsense and doing things right
Author
Publisher
McGraw-Hill
Pub. Date
[1999]
Language
English